C1 Advertising

TUESDAY 6TH MAY 2025

DONOW

1 alliteration repetition hyperbole 

2 imperative 

3 alliteration 

4 direct adress

5emotive language / hyperbole

WOMEN IN ADVERTISING 

i bend dont break 

lucozade sport advert 

Gareth bale in it hes a former football player and its lucozade sport so they need a sports player to be the face

blue and yellow color pallete because it matches the brand color 

he looks photoshopped so much editing 

TUESDAY 13th MAY 2025

DONOW

1 i bend dont break

2 women in sport

3 2021

4

-they are running🏃

-celebrity olympic athlete - jessica ennes

-hair in a ponytail

-minimal-no makeup

-text is big and bold

-sense of something important about to happen 

-wearing sports gear (shorts running shoes ext) - shows their physique 

-promoting a healthy lifestyle

-subtle slogan so you recognise the womens strength before the text 

in this advert women are advatised as strong healthy women in sport they have done this by using small slogangs to enhance the womens stregth so the reader notices the womens strength before the slogan 

the use of crown connotates 'queen' and royalty which shows strength and power and creates an antisterotype of women being sexulised in sport 

in the nike and adidas posters women were represented as strong women in sport and encourages younger generations not to be afraid to try out a new sport because they can do it you can see this by the physical a[[earance of the women and the active poses they have been pictured in. 

TUESDAY 20th MAY 2025 

DONOW

1sly

2 word choice 

3 the way any text has been made to look

4 to encourage social media interaction 

5 full body shot 

REPRESENTATION

dominant ideology- the attitudes beliefs values and morals shared by the mojority of the people in a given society 

1 her facial expression creates a positive feeling about sport because she looks like she feels good about herself and she feels hyped up and the overall message is if other people try this then they will also feel good about themselves luring more women into sport 

2 by presenting the women to be enjoying herself and for people to see her and wonder whether they can do it too and want to feel like the woman in the poster 

3 yes and no because although it says this girl can we shouldnt only be encouraging women into sport but everyone to try something new and it could also be alienating other genders apart from women although it is a womens campain everyone can do this

PROPP

the representation in the advert is that women also have the capability that men do meaning that more women should be less afraid of being interested in a sport because you can do it too. the woman in the image is represented as a nice realistic young woman feeling good about herself taking part of a dance class, the womans facial expressions shows us that she feels hyped up and good about herself